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OUR STORY

Happy to be different

Growing up in Hebden Bridge, West Yorkshire, in the 1970s, Rob Costello and Geoff Kerouac found themselves immersed in a hotbed of alternative, hippy and punk culture. This proved to be fertile ground for radical, political thought and social and environmental awareness, still deeply held to this day.

It came naturally to them to rally against the capitalist model and strive to find a fairer way of doing things. And, living in such picturesque countryside as they did, they also felt an instinctive connection to nature.

These values led them, later in life to, work at Suma Wholefoods Co-operative. An experience that proved invaluable, putting real substance behind their ideas. Here they learned that it really is possible to run a successful business where ethics come before profit.

Now inspired, motivated and environmentally aware, they were ready for the next step. An ethically-based business of their own. Here was a chance for them to live out their ideals and give something honest and good back to the world.

For Rob and Geoff, making soap is about so much more than manufacturing a product. It is a constant process of learning, improving and refining, in order to make as little impact on nature and health as possible.

FRIENDLY MANUFACTURING

We are committed to producing soaps that contain no animal products or by-products. We are also completely against testing cosmetics on animals and are registered with Cruelty Free International and The Vegan Society.

We use the ancient cold-process method of soap making, which creates a biodegradable soap with zero by-products. There is literally no waste. Everything gets used up and turned into lovely Friendly Soap.

Striving always to minimise our impact on the environment, we use as little energy as possible throughout production – every bar of Friendly Soap is poured, cut, stamped and packed by hand, here in the UK.

All our packaging is 100% recycled and recyclable…and plastic-free and our parcels for delivery are packed using brown paper tape. We are also against the use of microbeads. What’s wrong with poppy seeds or hemp bran?

Friendly Soap is made using naturally biodegradable ingredients – unlike commercial detergents that contain synthetic chemicals, that are literally flushed into our rivers. We are totally opposed to using harmful preservatives or foaming agents, believing there is simply no need for SLS or Parabens. The incredible silky smooth lather our natural handmade soap produces and its long life are completely down to the cold process method and our careful choice of ingredients.

We will never use Palm Oil and believe the best thing for the rainforests, its animals and the earth is to avoid it entirely. We also buy our Shea Butter from a women’s worker cooperative in Ghana and the Coconut Oil in Friendly soap is not produced using slave monkeys to pick the fruit. Yes, in some places, this actually happens.

By constantly scrutinising our production methods and working practices, we take little steps towards our goal of producing a zero impact natural soap and business model that benefits the planet, its animals and its people.

FABULOUS SOAP

So, after this journey of ethics and ecology… what are the soaps actually like? Well, pretty damn amazing!

These are hand-sized pieces of natural luxury, packed full of goodness. Beautifully gentle soaps, all with a velvety smooth lather and an array of delicious natural aromas.

It’s all about what is left in as well as what is left out. For one thing it won’t dry your skin because all the valuable, naturally-occurring glycerine is left in the soap, so you get a wash that is rich and moisturising.

Also, the soaps are all made using natural plant-based oils – coconut oil, olive oil, castor oil, shea butter and cocoa butter. Each has its own unique qualities and they are all naturally nourishing and moisturising.

Essential oils, flowers, spices and herbs are used for their scent and colour, their healing properties, and some – such as poppy seeds and hemp bran – will gently exfoliate the skin.

And the end result of all this thought and consideration? Beautifully luxurious soaps that care for you and the planet. Enjoy with a clean conscience!

MEET THE TEAM

GEOFF KEROUAC

Geoff-Kerouac-_-Friendly-Soap
Owner | Director | Worker

ROB COSTELLO

Rob with soap
Owner | Director | Worker
cruelty free
best buy
vegan society
100% recycled logo

SLS FREE PARABEN FREE PALM OIL FREE PLASTIC FREE CRUELTY FREE

PLACES WE HANG OUT