HIGH FIVE! – New Soap, Shaving & Shampoo Bars from Friendly Soap


We’re so excited to introduce five new lines to the Friendly range. Reacting to customer feedback and market research we have created two bath soaps, a super fresh shampoo and a double addition to our expanding fragrance-free range.
The bars may be new but the quality and ethics are the same as ever. Cinnamon & Cedarwood Soap Rose Geranium Soap Peppermint & Eucalyptus Shampoo Bar Fragrance Free Shaving Bar Fragrance Free Shampoo Bar

I was conducting an online search for multi-purpose soap for my post Can you cover all your beauty needs in just 5 products when I stumbled upon Friendly Soap. The brand kindly gifted me this travel selection of four soaps which I felt deserved their own dedicated review post. First impressions were positive. The letterbox-sized plastic-free kit dispenses of any superfluous packaging: just a recycled card box with a sleeve and a couple of leaflets – one to explain how to switch from a chemical shampoo to a soap bar (as your hair will need to adjust), and another to leave with your local ethical shopkeeper to spread the word. Smart. Certified vegan and cruelty-free, formulas are also free of:

  1. Parabens – preservatives believed to be hormonal disruptors
  2. SLS – used to give beauty products a foaming effect and considered a skin irritator
  3. Palm oil – to be avoided unless certified sustainable due to its link to deforestation

As I continue my foray into bar soaps I put these four virtuous options to the test – are solid soaps the vintage way forward?


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