Our distributors are rock stars. Living proof: Merely Natural Cleaning soap, a Texas apothecary line based by former fighter jet designer Sandy Palisch.
In 2013, the mother of three boys fell in love with natural cleaning soap whereas vacationing in Breckinridge, Colorado. After her stash of souvenirs ran out, she determined to take issues into her personal arms and engineer one thing natural that created the same spa-like consumer expertise.
The corporate formally launched in 2016 and now gives a dozen scents of handcrafted wholesome soaps in addition to lotion bars, bathtub bombs and salts and even cedar cleaning soap dishes handmade by a Houston woodworker. Right this moment Sandy runs operations with Erin Reilly and a few assist from her son Austin; the three juggle the whole lot from manufacturing and mixology to advertising and gross sales.
Study extra about this budding model and make sure you say hey once they showcase at our Dallas spring present April sixth and seventh!
The story goes that you simply fell in love with handmade cleaning soap whereas in Colorado. How did that have flip into Merely Natural Cleaning soap?
I cherished that cleaning soap! After I ran out of it, my thoughts began turning! I known as the proprietor of the corporate in Colorado to ask if she ever considered branching out. After her first preliminary optimistic response, the plan fell by means of. So with the assistance of some native buddies I taught myself to make cleaning soap and began experimenting with completely different natural base oils and important oils to create that enjoyable spa expertise in a cleaning soap. I began giving it out as presents beneath the title Natural Soaps by Sandy and shortly individuals began asking me if they may purchase it. Within the spring of 2016, Erin jumped on the bandwagon and we got here up with the title Merely Natural Cleaning soap, grabbed the area title and put ourselves on the market!
How a lot experimenting did it’s a must to do with the recipes to lastly get a product you knew clients would love?
We’re continuously experimenting with new recipes on a regular basis! The unique base of our natural cleaning soap took a number of iterations over about six months till we got here up with what we thought was the last word spa expertise.
Stroll us by means of the cleaning soap making course of a bit…
We begin with our natural base oil recipe and mix these along with a distilled water and sodium hydroxide combination. Then we will be inventive with our important oils, butters, clays and natural components to make all our completely different soaps. As soon as blended, they’re poured right into a mould for 24 – 48 hours. After they’ve set, the cleaning soap is unmolded and hand reduce. It then has to remedy for an extra 4 weeks, and sure, it’s so onerous to attend to strive it out!!
What conjures up the ingredient combos in every cleaning soap?
We often get collectively, pull out the important oils and begin occupied with what we like greatest. We ask our shoppers what scents take them to their comfortable place and what’s vital to them. Then we analysis the advantages of the oils and begin combining them till we discover the appropriate combos. Wine actually helps with inspiration, too!
We love the truth that you harvest your personal crops, honey and beeswax in East Texas on your creations! Is staying native and offering your personal substances a key element of Merely Natural Cleaning soap?
Sure, one in all our superior house owners has an incredible house for us to reap native substances. We’re excited to extend our manufacturing within the coming years so we will finally use all our personal substances. Till then, we search out like-minded producers to complement our uncooked supplies.
What’s the best-selling cleaning soap?
By far our Activated Charcoal Face Cleaning soap. It simply works. Your face feels so clear however not dried out. I’m not allowed to make medical claims however …. it seems to nip break outs within the bud! We additionally infused some grapefruit, clove and tea tree important within the bar to depart your pores and skin glowing. An in depth second is our Signature Cleaning soap infused with poppy seeds and lemon, lavender and patchouli important oils for mild exfoliation. It is likely one of the unique combos we developed and it positively soothes the senses and smells similar to being on the spa!
What’s the distinction between handcrafted and business soaps?
Industrial soaps are principally manufactured in massive factories utilizing low price substances and often include some or all artificial detergents and fillers. Many business cleaning soap producers even have the glycerin faraway from their soaps to allow them to promote it to different industries. Glycerin is a pure humectant by-product of the cleaning soap making course of. The good thing about glycerin is that it attracts and retains moisture in your pores and skin. It’s like having a pure pores and skin lotion in your cleaning soap.
What are your plans for the way forward for your organization?
We’re at the moment wanting strategically at how broad to stretch our model. The best high quality is crucial factor to us so we need to be sure we’re in a position to present that earlier than we add extra product classes. We will certainly be increasing our bathtub bomb and bathtub salt picks this 12 months. We even have some candles with important oils on the horizon! The cleaning soap recipes will probably be up to date for the seasons and new concepts on an on going foundation!