We’re a wee bit obsessive at Friendly, and putting ethics before profits underpins everything here. That’s why our products aren’t just vegan, or cruelty-free, or made by people paid a living wage, without using plastic, parabens, SLS phthalates or triclosan. They’re all of these things. Sure, we could make more money doing things less ethically, but all we ever really wanted to make was a difference. Thanks for caring. Now we’ll get off our soapbox.