Right from day one we made it our mission to do something simple: create high-quality products that tick as many ethical boxes as possible. We didn’t just want to make soaps that are cruelty-free or use less packaging: we wanted true all-rounders that leave customers feeling as conscientious as they feel clean. If we’re really honest, the process has been a lot harder to perfect than we first expected. To reach where we are now though, it’s been well worth the effort.
Our ranges contain no animal products or by-products and have never been tested on animals, which means we’ve really earned our registration with Cruelty free International and The Vegan Society. Our ancient cold-process method means our soap is totally biodegradable and free from by-products too, so there’s literally no waste.
In terms of energy use, we pour, cut, stamp and pack our soaps by hand in the UK, so we’re talking lots of calories but a small carbon footprint. Our packaging is pretty special too, because it’s made from materials that are 100% recycled as well as recyclable. Plastic doesn’t get a look in, and our parcels for delivery use brown paper tape. Heck, we even use poppy seeds and hemp bran instead of microbeads.
A million miles from conventional detergents, we don’t use harmful preservatives or foaming agents because there’s no real need for SLS or Parabens. The silky-smooth lather produced by our soaps is all down to careful ingredient choice and our cold-process method of making them. As for palm oil, you won’t find it here because it’s bad for the rainforests and the creatures that inhabit them. And what about our Shea butter? Bought from a women’s worker cooperative in Ghana. Coconut oil? Taken from coconuts not harvest by slave monkeys.
We’re sure you get the picture by now. In a nutshell, we’ve gone as far as we can to have as little impact as possible on our planet and its wildlife. And anywhere we do have an impact, we’ve tried our best to make it a positive one by supporting communities who could use a helping hand. It’s mission accomplished then, right? No chance. We reckon there’s always room for improvement, so watch this space…